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Logo's

Friday, 13 November 2009

Like many people, I am fascinated by the house style that the German nazi’s used during the second world war. The architecture and the graphic designs are probably among the best ever made. But this is forever, or at least for a long time, infected with the evil that happened in that period. I have no idea how our collective ideas about the nazi Heimat style could be changed. What can be done to neutralize the meaning that those logo’s and symbols have for us? How can we snatch these designs back? I think it is a pity that the some of the best designs are associated with the bad guys. The power of these symbols and logo’s should be in the hands of the good guys.
Today I reworked some logo’s of automobile companies in the style that the nazi’s used, to see what the effect is. I want to re-make 100 of the world’s most famous logo’s. Here are some of the first sketches:

Here is Serge Gainsbourg, who in 1985 sure did a brave attempt to snatch back some of the magic the nazi’s had:

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